TAG Heuer is more focused than ever on innovation

New mechanical movement, industrial expansion and organic growth: TAG Heuer is more focused than ever on innovation.

Founded by Edouard Heuer in 1860, TAG Heuer is a Swiss avant-garde of watchmaking for almost 150 years. His prestige meter sports watches and chronographs have written some of the most beautiful pages of watchmaking history, particularly as regards their accuracy and time. TAG Heuer is the only watch brand in the world to offer a precision of clockwork precision of 1/10th, 1/100th and 1/1000th of a second. The company employs over 1,000 people at its sites in Switzerland La Chaux-de-Fonds and Cornol and its 17 international subsidiaries. Based on its success in the watch industry, the company decided to diversify the supply of brand with its own range of reading and sunglasses, which was successfully launched in 2002 and its first communication tool , placing on the market Meridiist mobile phone which was launched a few months ago.

Since 2006, the site of La Chaux-de-Fonds was the location of all brand operations, including the various units mount (T1, T2 and T3), logistics, R & D and all customer service. In January 2008, TAG Heuer has opened a new museum that gives visitors an immersion experience of the universe of the brand. In September 2008, a new space was opened on the site in response to the mark of success. An additional 3000 m2 were added to the existing 10,000 m2. More space and machinery are not the only requirements - know-how is also necessary, of course, if a century and a half mastering the infinitely small is to be preserved. TAG Heuer has acquired the professional skills that are essential to this level of ambition of manufacture: design engineers, industrial engineers, manufacturers, responsible for prototypes, etc, have recently been recruited.

In recent years, TAG Heuer has developed a design and engineering specialist competence center with an annual budget of several million Swiss rolex replica francs to help him achieve his goals as an integrator of manufacturing and improve its responsiveness . The R & D - totally independent in terms of making prototypes and testing - intends to remain at the forefront of technology and is currently developing partnerships with leading universities, research centers and private aerospace industry, research institutes. The main points of the R & D department are looking for new biocompatible materials with high performance engineering, technology transfer of aerospace and automotive industries and the development of new mechanical exhaust. Accordingly, the speed with which TAG Heuer records of patent applications has sharply accelerated in recent years: from 60 patents have been filed since 1860, 16 in the last 4 years and 12 will be deposited before the end of the year. TAG Heuer and is currently working on 150 major innovations that will be available over the next five years.

On the side of movement, TAG Heuer has the biggest names in the watchmaking industry and its suppliers and works with Zenith and Dubois-Depraz to develop such exceptional caliber. At the same time, the company is about to begin industrial production of the 4th movement, Caliber 18, the successor of the Caliber 360, the only mechanical movement to measure and display 100th of a second, the Caliber S, electro movement consists of more than 230 pieces, and V4, the drive belt revolutionary mechanical movement, which is actively being developed for industrial production. The new Caliber 18 is designed to meet the highest expectations in terms of time keeping and precision. The new column chronograph, developed internally, will be produced at a location near the existing industrial site in Cornol which, in time, will host a workshop dedicated to the manufacture of mechanical parts of the future traffic It will be mounted on the site of TAG Heuer in La Chaux-de-Fonds, the increase in the number of mechanical movements available to the company for parts of luxury collection by 2010.

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