A. Lange & Sohne in China
Lange The first store abroad has been unveiled in Shanghai just a few months after the official opening of the first A. Lange & Söhne boutique in Dresden. Chinese watch lovers have been waiting for years for a chance to acquire the traditional Saxony-time in the "Central Kingdom". They can now live works of Art Porter the quality seal "Made in Germany" in close combat.
Anyone who has visited the factory and Lange was able to look over the shoulders of teachers watch as they perform their work knows how complex craft, precision and passion, especially in time bearing the signature "A. Lange & Söhne ". However, it is far from Shanghai - 8476 km to be precise - in the idyllic town of Glashütte watchmaking near the Saxon capital of Dresden. With its new sales concept, the traditional watch brand also wants to create a new world of experience in places away from his homeland.
An exclusive world of experiences on a smaller scale opened on 1 July in the heart of the Chinese metropolis of Shanghai on the Law of the Huangpu River seafront promenade: A. Lange & Söhne Shanghai. A place where time is at home and where visitors are invited to meet the history and philosophy of Lange replica rolex watchmaking art. The new premises are located in the historic building of the UNESCO "Bund 18". At the same time, the store of the first opening of the new CABARET TOURBILLON in China and marks the brand market entry Chinese. Lange Another store is planned for later this year in Beijing.
Market entry in China is currently one of the most important to Germany without doubt the most traditional watchmaker - its time belong to the highest spheres of the market for luxury watches. Lange, CEO Fabian Krone: "Demand among Chinese fans watch by A. Lange & Söhne time has increased in recent years. Opening separate stores in China is right at the top of our agenda days. "In China, the activities will be managed by the Regional Director Lange Lu Ming. From the eyes, A. Lange & Söhne is a fascinating brand with enormous potential in the Chinese market. His appeal lies in the watch industry in both the art steeped in tradition and innovation in the myth that has its roots in the history of return. "
Anyone who has visited the factory and Lange was able to look over the shoulders of teachers watch as they perform their work knows how complex craft, precision and passion, especially in time bearing the signature "A. Lange & Söhne ". However, it is far from Shanghai - 8476 km to be precise - in the idyllic town of Glashütte watchmaking near the Saxon capital of Dresden. With its new sales concept, the traditional watch brand also wants to create a new world of experience in places away from his homeland.
An exclusive world of experiences on a smaller scale opened on 1 July in the heart of the Chinese metropolis of Shanghai on the Law of the Huangpu River seafront promenade: A. Lange & Söhne Shanghai. A place where time is at home and where visitors are invited to meet the history and philosophy of Lange replica rolex watchmaking art. The new premises are located in the historic building of the UNESCO "Bund 18". At the same time, the store of the first opening of the new CABARET TOURBILLON in China and marks the brand market entry Chinese. Lange Another store is planned for later this year in Beijing.
Market entry in China is currently one of the most important to Germany without doubt the most traditional watchmaker - its time belong to the highest spheres of the market for luxury watches. Lange, CEO Fabian Krone: "Demand among Chinese fans watch by A. Lange & Söhne time has increased in recent years. Opening separate stores in China is right at the top of our agenda days. "In China, the activities will be managed by the Regional Director Lange Lu Ming. From the eyes, A. Lange & Söhne is a fascinating brand with enormous potential in the Chinese market. His appeal lies in the watch industry in both the art steeped in tradition and innovation in the myth that has its roots in the history of return. "
